This Year’s Social Media Awards "Golden Prize" Goes to Alarko Carrier!

Alarko Carrier, was qualified to win the “Golden Prize” in Social Media Awards Turkey, hosted for the second time this year with the cooperation of Marketing Türkiye and BoomSonar, under the Data Analytics Awards category as the most social brand in the climatization sector. In this organization where the brands’ successful work and strategies in social media were assessed, Deloitte Turkey gave support with their expertise, to carry out the process in a transparent and accountable manner. The awards were distributed at the ceremony held at the Raffles Hotel on Thursday afternoon, April 26th.

The Data Analytics Awards, as one of the categories of the awards was distributed based on the results of the “SocialBrands Social Media Brand Index", which analyzes the performance of brands in the social media on a neutral and data-driven basis. In the evaluation, the brands’ number of fans in social accounts, the use of message posting, the type and intensity of the interaction that the posts contain, and their position in relative to other brands in the industry were assessed.

Alarko Carrier’s Advertisement and Public Relations Manager Hüdai Öztürk, who attended the award ceremony, gave a speech saying that social media is an effective tool in all business processes of companies and it should not be considered as separate from communication. Öztürk commented on the power of social media has in reaching mass populations and the brands’ intense orientation towards this area because of it’s speed and influence, saying "The interactive structure of the system allows us to see the views and expectations of our target groups more clearly. In addition to that, we can evaluate the influences we make. That is why we realize the importance of social media and we utilize it actively. In our industry, we completed many of the firsts of social media, like our first live broadcast on Facebook or the first corporate business page opened in Instagram. At this time we are still planning special projects for special occasions for all of our social media platforms and bringing them to life. The interaction we have achieved with our projects has enabled us to receive this prize. We will continue to thrive in these and similar activities without slowing down."